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At first glance, the feed looks familiar, a seamless carousel of “For You” updates gliding beneath your thumb. But déjà‑vu sets in as 10 posts from 10 different accounts carry the same stock portrait and the same breathless promise — “click here for free pics” or “here is the one productivity hack you need in 2025.” Swipe again and three near‑identical replies appear, each from a pout‑filtered avatar directing you to “free pics.” Between them sits an ad for a cash‑back crypto card.
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